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The Treasure Hunt
MEC, 2022
British Columbia is known for its natural treasures so we worked with MEC create The Treasure Hunt, the first annual hunt for treasure to help British Columbians build a connection with their environment.
A series of print ads encourage British Columbians to join the search for treasure while hinting at potential hiding spots to start.
50 hidden treasures can be found province-wide. Treasure may include in-store cash prizes, new equipment, and mystery items. Pick up a MEC Map, available exclusively at MEC to get started on your hunt.
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